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Building engagement systems for millions of Twitch viewers
Designing real-time livestream engagement systems across interactive games, rewards, and connected product infrastructure.
Impact
0M+ players
0M+ interactions
Campaigns with Ubisoft / Twitch / Logitech
Context
Azarus turned passive livestream viewers into active participants through interactive overlays, rewards, and real-time engagement systems.
Problem
Designing engagement systems for live audiences introduces unique constraints:
- Extremely short attention spans
- Real-time participation
- Balancing fun vs interruption
- Supporting brands, streamers, and viewers simultaneously
Play while watching
Turning passive livestream viewing into active participation through real-time games and interactions.
Viewers interacted directly inside livestreams through Twitch overlays and browser extensions, participating in trivia and mini-games without leaving the stream.
The experience was designed for instant interaction, fast feedback, and low-friction participation during live content.
Watch
Play
Spend
Return
Rewards & utility
Participation earned Azarus Coins, which users could later spend in the Azarus Store on digital rewards, gift cards, and gaming items.
This created a continuous engagement loop extending beyond individual streams.
Ecosystem & infrastructure
The platform required designing across multiple connected surfaces:
- Viewer interactions
- Streamer experiences
- Branded campaigns
All systems had to operate reliably during large-scale live events and participation spikes.
Outcome
0M+ users interacted with Azarus experiences across livestream campaigns, generating 0M+ interactions through real-time participation systems designed for scale and retention.